A huge trend in the real estate market is the use of drones for aerial imagery. This is due to the fact that drone-attained aerial imagery has been successful in setting clients homes apart that just use traditional photography. These types of photos will allow the buyer to get a better picture of the property and have a better idea of the exterior of the home from all angles. It has been said that properties with aerial imagery in the listing are 68% more likely to sell than those without it. With this technology you are given an opportunity to paint a picture of the whole property for the potential clients. It allows you to create a mood or feel for the lifestyle the buyer will have if they purchase this property. This is in contrast to using individual static shots that require the buyer to flip back and forth between images to try and piece together the whole property. With drone technology they can now flow easily through all of the images with a complete understanding of the property from all angles.
When To Use
Now even though these images are super popular and yield a high success rate there are some times when it isn’t necessary to use aerial footage. This will be dependent on some factors:
- price for the property
- what your potential profits will be
- the overall market
- the type of property
These aerial images should typically be utilized when the home has unique enough features that should be highlighted and that would otherwise be difficult to convey with static images. This is usually used on large or higher-end homes, commercial property, land with a lot of acreage, or properties with picturesque views can would benefit greatly from aerial photography.
Where to capture
When getting aerial images with the drone you will want to aim for sweeping views, pictures encompassing the entire property, and hard-to-show yet important features like the condition of the roof. You will want to make sure to capture any interesting features of the property like its proximity to the beach or the wooded path down to the entertaining area. If you have a property that is on a waterfront, then this is a good opportunity to have the drone show potential buyers what it’s like to access the property from the water. Also show nearby features like the distance to the community pool, any close by hiking paths, and if there is a restaurant scene for the historic downtown district just a few blocks away from the property. With the drone, you have the capability to take it to the next level and even start down the street, go into the drive, and then through the front door- just like the buyer would do if they were walking into the home themselves. This can be a great option especially during the pandemic when people might be wary looking at so many homes in person.